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Digital OOH's growth has media agencies make more use of its data and measurement options
Digiday· 4 hours agoWith experimentation in digital and immersive displays to live feeds, agencies and clients are able...
Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger
AdExchanger· 4 hours agoAlthough people across the digital ad industry might know what “SPO” stands for, there are different perspectives on what “optimization” entails. But SPO ...
US Digital Ad Spend Rises 16% From Year Earlier
MediaPost· 1 day agoSocial networks such as Instagram and TikTok received 75% of the digital ad spend in the country.
Ad quotes Robinson on abortion: Women should ‘keep your skirt down.’ What else he said.
Durham Herald-Sun via Yahoo News· 2 days agoThe campaign is spending more than $1 million this week on the ad that is airing on a mix of...
Google Ads inviting some advertisers to join Advisors Community
Search Engine Land· 13 hours agoThis move signals Google’s push for more customer-centric product development, potentially shaping...
Instagram Tests Forcing Users to Watch Ads
Inferse.com· 13 hours agoInstagram is conducting a significant test that could reshape the user experience on the platform. The social media giant, owned by Meta, is experimenting with making users watch ads compulsorily ...
Fort Collins Coloradoan
The Fort Collins Coloradoan· 2 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display advertising ("Digital ...
Rowland, Fletcher nearly tied in campaign accounts
The Daily Sentinel· 1 hour agoRowland, who is running for her second four-year term, has put in $3,302 in in-kind contributions to her own campaign’s finance account, primarily for...
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Digiday· 4 hours agoAd budgets are spread thin across channels these days, and that’s left programmatic buyers with the...
After overlooking O’Rourke, national Democrats show early confidence in Allred
The Weatherford Democrat· 15 hours agoSix years later, U.S. Rep. Colin Allred is taking a much more traditional approach to campaigning as...
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