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Digital OOH's growth has media agencies make more use of its data and measurement options
Digiday· 2 hours agoWith experimentation in digital and immersive displays to live feeds, agencies and clients are able...
Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger
AdExchanger· 2 hours agoAlthough people across the digital ad industry might know what “SPO” stands for, there are different perspectives on what “optimization” entails. But SPO ...
US Digital Ad Spend Rises 16% From Year Earlier
MediaPost· 1 day agoSocial networks such as Instagram and TikTok received 75% of the digital ad spend in the country.
Ad quotes Robinson on abortion: Women should ‘keep your skirt down.’ What else he said.
Durham Herald-Sun via Yahoo News· 1 day agoThe campaign is spending more than $1 million this week on the ad that is airing on a mix of...
Fort Collins Coloradoan
The Fort Collins Coloradoan· 1 day agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display advertising ("Digital ...
Instagram Tests Forcing Users to Watch Ads
Inferse.com· 12 hours agoInstagram is conducting a significant test that could reshape the user experience on the platform. The social media giant, owned by Meta, is experimenting with making users watch ads compulsorily ...
Google Ads inviting some advertisers to join Advisors Community
Search Engine Land· 11 hours agoThis move signals Google’s push for more customer-centric product development, potentially shaping...
Montana's marquee Senate race is set, as Jon Tester and Tim Sheehy win primaries
NBC News via Yahoo News· 1 day agoAfter Sheehy's primary victory was called Tuesday, the Democratic Senatorial Campaign Committee...
After overlooking O’Rourke, national Democrats show early confidence in Allred
The Weatherford Democrat· 13 hours agoSix years later, U.S. Rep. Colin Allred is taking a much more traditional approach to campaigning as...
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Digiday· 2 hours agoAd budgets are spread thin across channels these days, and that’s left programmatic buyers with the...
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