Search results
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 1 week agoDirecTV. NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its...
73% of Marketers Say They Use Addressable Advertising: Survey
Next TV via Yahoo News· 10 months agocouple watching addressable advertising More marketers are using addressable advertising, according...
Advertisers Plan To Boost Addressable Spending: Survey
Next TV via Yahoo News· 7 months agoA person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable...
Addressable TV stakeholders form trade organization as ad spend grows
Marketing Dive via Yahoo Finance· 7 months agoDive Brief: Go Addressable, an initiative meant to advance addressable TV advertising, has formed as...
DIRECTV Executive reveals details behind Chiefs TE Travis Kelce and DT Chris Jones’ commercial
Chiefs Wire via Yahoo Sports· 10 months agoKansas City Chiefs All-Pro tight end Travis Kelce continues to add titles to his career resume on...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 1 week agoYahoo Advertising. Yahoo Advertising said it will combine connected TV and linear viewing data to...
Why AT&T Stock Slumped Today
Motley Fool· 8 months agoWhat happened AT&T (NYSE: T) wasn't headed into the weekend on a high note. On Thursday, the incumbent telecom stock lost 2% of its value, not least...
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
Next TV via Yahoo News· 2 months agoNielsen logo on a website. Nielsen said it plans to make its combination of panel data plus big-data...
Trump news – live: Trump hosts Libs of TikTok, Babylon Bee creators at Mar-a-Lago as Greene eyes...
The Independent via Yahoo News· 1 year agoDonald Trump has hosted the conservative creators of the “Libs of TikTok” and Babylon Bee social...
1 Small-Cap AI Stock That Could Go Parabolic
Motley Fool via Yahoo Finance· 4 months agoGoing parabolic is a rare feat on the stock market, but more than a few artificial intelligence (AI) stocks have already done so. Super Micro Computer,...
