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Saucony Taps Joy Allen-Altimare as Global Chief Marketing Officer
Footwear News via Yahoo Finance· 1 day ago“We are beginning to see proof points emerge as early validation of our strategy and execution –...
Council Post: Advice For CMOs: Using Data To Support Marketing Success
Forbes· 1 day agoNot long ago, marketing departments and chief marketing officers regarded data and creativity as...
Pink Retreat to bring 500 Lilly Pulitzer lovers to Palm Beach and West Palm Beach
Palm Beach Daily News via Yahoo News· 4 hours agoIt coincides with the brand's 65th anniversary, which Lilly Pulitzer...Washington, D.C., area but...
Covert Communication Founder Offers Blueprint For Digital Marketing Excellence
Forbes· 1 day agoNEW YORK (June 18, 2024)—The Covert Code: Mastering the Art of Digital Marketing by Anna Covert is now available. The book is published with Forbes Books, the exclusive business ...
Athlete marketing is booming with the evolution of NIL and creating new career paths
Business Insider· 2 days agoAthlete marketing has been shaken up since student-athletes gained the right to make money from...
Smokey Bear's 80th birthday party to include 'Top Chef'-inspired competition
Green Bay Press-Gazette via Yahoo News· 3 hours agoContact him at 715-845-0651 or kuhlig@gannett.com. Follow him at @UhligK on X, formerly Twitter, and...
Council Post: RIA Marketing In Transition: What Private-Equity-Fueled Consolidation Means For...
Forbes· 6 days agoThe private-equity-fueled rollup of RIAs is putting pressure on legacy marketing teams and requiring...
Walmart Relaunches No Boundaries To Appeal To Young Costumers
Forbes· 8 hours agoWalmart relaunches its brand No Boundaries in an effort to appeal to Gen Z. There is an effort to...
How Do Brands Tell Authentic Stories In The Age Of AI?
Forbes· 1 day agoAs marketing and agency leaders gather at the annual Cannes Lions in the south of France this week,...
How ‘Jaws’ Forever Changed the Modern Day Blockbuster — and What Today’s Examples Could Learn from...
Indiewire via Yahoo News· 20 hours agoThe beast at the center of the movie was a defining force in modern entertainment. “This shark?”...