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Council Post: Advice For CMOs: Using Data To Support Marketing Success
Forbes· 12 hours agoNot long ago, marketing departments and chief marketing officers regarded data and creativity as...
How ‘Jaws’ Forever Changed the Modern Day Blockbuster — and What Today’s Examples Could Learn from...
Indiewire via Yahoo News· 35 minutes agoThe beast at the center of the movie was a defining force in modern entertainment. “This shark?”...
Clayton-based Advantage continues selling spree, divests ad business for $185 million
St. Louis Post-Dispatch· 1 hour agoAfter decades of rapid growth and a steady diet of acquisitions, Advantage has spent the past year restructuring, selling off pieces of the company that aren't key to its work of providing labor ...
Scott Feinstein Promoted To President Of 42West’s Entertainment Marketing Division
Deadline via Yahoo News· 2 hours agoScott Feinstein, a veteran film publicist at 42West and fixture in indie film circles, has been...
Covert Communication Founder Offers Blueprint For Digital Marketing Excellence
Forbes· 12 hours agoNEW YORK (June 18, 2024)—The Covert Code: Mastering the Art of Digital Marketing by Anna Covert is now available. The book is published with Forbes Books, the exclusive business ...
How Do Brands Tell Authentic Stories In The Age Of AI?
Forbes· 12 hours agoAs marketing and agency leaders gather at the annual Cannes Lions in the south of France this week,...
Saucony Taps Joy Allen-Altimare as Global Chief Marketing Officer
Footwear News via Yahoo Finance· 6 hours ago“We are beginning to see proof points emerge as early validation of our strategy and execution –...
Ferrari’s First Electric Car Will Have an ‘Authentic’ Roar, Exec Says
Modern Car Collector via Yahoo News· 3 hours agoEmanuele Carando, Ferrari’s product marketing and marketing intelligence director, emphasized that...
Athlete marketing is booming with the evolution of NIL and creating new career paths
Business Insider· 1 day agoAthlete marketing has been shaken up since student-athletes gained the right to make money from...
State, federal races on the ballot for Tuesday's primary election in Oklahoma
The Oklahoman via Yahoo News· 1 day agoOklahoma Voice maintains editorial independence. Contact Editor Janelle Stecklein for questions:...