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Why Media Shouldn’t Drive Your Creative Process
Forbes· 11 hours agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
Young Cardinals Slugger Surprisingly Linked To Contender By Insider
Sports Illustrated· 3 hours agoThe St. Louis Cardinals finally are starting to look like a club that could make a run for a...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 12 hours agoExisting clients have also bought into the new direction; nearly a third (30%) have diversified...
Top Brands For LGBTQ+ Consumers: Barnes & Noble, Cartoon Network, Vans
MediaPost· 16 hours agoImage above: Cartoon Network's "Steven Universe" was among shows cited as providing LGBTQ+ representation. A new report from Collage Group...Top-performing brands all “demonstrate ...
Paramount Co-CEOs Address End of Skydance Deal Talks, Say They’re Focused on Go-It-Alone Strategic...
Variety· 2 days ago... trio — George Cheeks, president and CEO of CBS; Chris McCarthy, president and CEO, Showtime/MTV...
Chiefs React at Red Carpet and Super Bowl LVIII Ring Ceremony
Sports Illustrated· 13 hours agoThe Kansas City Chiefs remain focused on chasing a potential three-peat, but the franchise took one...
How Target's Roundel Is Planning for the Future
AdWeek· 8 hours agoRetail media networks are slated to be one of the key themes at this year’s Cannes Lions Festival. Roundel, Target’s retail media network, is headed to...
Red Sox Linked To Top Starting Pitcher On Trade Block To Bolster Rotation
Sports Illustrated· 2 hours agoWhat will the Boston Red Sox do this summer? The trade deadline will be here soon and the Red Sox...
Newsmax Considers IPO With Private Placement of Up to $225 Million
The Wall Street Journal· 4 days agoMEDIA & MARKETING Media network Newsmax plans to publicly list its shares later this year and is...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 4 days agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...