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Walmart signs as partner for Forbes’ inaugural Creator Upfronts
Marketing Dive via Yahoo Finance· 3 days agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Daily...
Forbes Announces Inaugural Creator Upfronts In Partnership With Walmart Creator
Forbes· 5 days agoRecognizing the incredible power of creators in today’s marketing landscape, Forbes announced its inaugural Creator Upfronts In Partnership With Walmart Creator, taking place ...
Orphan Black: Echoes Falls Victim to a Frustratingly Familiar Problem
CBR.com· 6 days agoEven when it was just a single series, Orphan Black felt like a franchise, if only because of how...
Cannes Lions Launches With Focus on Sports, Streaming, AI
The Wrap via Yahoo News· 19 hours agoBuzz this year includes ‘Lions King’ Michael Kassan upending the ad business with new company to...
Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 3 days agoAt the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. Consumers ...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 3 days agoThe e-commerce company is driving down ad prices for everyone, analysts and ad buyers said. “Earlier...
Tom Brady Talks Patriots Hall of Fame, New Hertz Campaign and Advice to Future Netflix Roastees
The Hollywood Reporter via Yahoo News· 4 days agoTom Brady had a packed Wednesday, kicking off his day by chatting up his new Hertz campaign and...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 4 days agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
Women's Sports Audio Network Nationwide Goes Nationwide
AdWeek· 12 hours agoWhen iHeartMedia and Deep Blue Sports + Entertainment took their Women’s Sports Audio Network (WSAN)...
Golden Bachelorette Joan Vassos Says It's 'Bittersweet' to Leave Home as She Packs Her Bags for the...
People via Yahoo News· 5 days ago“See you in L.A.,” the mom of four concluded. “Stay golden!” ABC announced Vassos as the first...