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    • Inside Sephora’s Niche Fragrance Strategy

      Inside Sephora’s Niche Fragrance Strategy

      The Business of Fashion· 13 hours ago

      When Europerfumes founder Vicken Arslanian purchased the shuttered fragrance brand Commodity in 2019, he didn’t have much of a plan on how to revive the...

    • The 10 Best Men’s Fragrances for Summer

      The 10 Best Men’s Fragrances for Summer

      W Magazine· 2 days ago

      A perfume can transport you back to a moment that may have long passed with just a whiff. Whether it’s the lingering fragrance of a first love or the...