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From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 3 hours agoSix months into his new role, James appears to be fine-tuning for the main event following a successful opening act. Since then, Havas has clinched five accounts — nearly ...
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier...
Digiday· 3 hours agoIn it, the auditing firm outlines that the plan, which has been prompted by Omnicom Media Group and...
House committee sounds alarm on systemic 'failures' of US agency funding media abroad
Fox News· 2 days agoS. government agency responsible for broadcasting media in foreign countries. The U.S.
IEA Forecasts Global Oil Glut By 2030, But This...We Are Just Not On TrackFor That Rapid...
Benzinga· 20 hours agoThe International Energy Agency (IEA) forecasted that global oil markets are expected to experience...
House committee finds ‘corruption’ at federal media agency
The Washington Times· 2 days agoA report by the House Foreign Affairs Committee said the U.S. Agency for Global Media, known as ...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 3 hours agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding ...
Ukraine-Russia war – live: G7 leaders agree to $50bn loan for Ukraine as drones strike Russian oil...
The Independent via Yahoo News· 2 hours agoWars drive number of forcibly displaced people to record high, UN says Thursday...made, rose to a...
...Capabilities with the Additions of Agency, Arena Media, Lodestar Marketing...Online Marketing...
WKRN Nashville· 1 day agoStagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today the additions of four independent agencies in Asia Pacific to its expanding Global</ ...
Ben & Jerry’s first ad campaign in years is a call for more activists
Marketing Dive· 22 hours agoThe effort was created in collaboration with agency DCX Growth Accelerator. “Make Some Motherchunkin’ Change!” will run via online and social platforms in the U< ...
Canadian Media Giants Play Musical Chairs With Popular U.S. Brands Amid Streaming Competition
The Hollywood Reporter via Yahoo News· 2 days agoLooking beyond the glitz of Canadian broadcasters rolling out their latest new and returning U.S....