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    • Google Analytics fixes paid search attribution

      Google Analytics fixes paid search attribution

      Search Engine Land· 1 hour ago

      Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions...

    • Google's Response to Affiliate Link Heavy Content

      Search Engine Journal· 2 hours ago

      Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind ...