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Google starts beta testing its rebrand of interest-based ad-targeting on Android
TechCrunch· 1 year agoGoogle has begun letting Android developers kick the tyres of its claimed reboot of ad-targeting --...
Google may be forced to break up its ad business after EU charges
Business Insider via Yahoo Finance· 12 months agoGoogle faces the threat of a break-up in Europe.Brandon Wade/Reuters The EU might force Google to...
Google ordered by EU to break up digital ad business for 'abusing its dominant position'
South China Morning Post via Yahoo Finance· 12 months agoEuropean Union antitrust regulators took aim at Google's lucrative digital advertising business in...
Google should break up digital ad business over competition concerns, European regulators say
Associated Press via Yahoo News· 12 months agoEuropean Union regulators hit Google with fresh antitrust charges Wednesday, saying the only way to...
Google Charged by EU With Abusing Its Ad Tech Dominance
Bloomberg via Yahoo Finance· 12 months ago(Bloomberg) -- Google was accused of abusing its dominance over advertising technology to crush...
EU says Google ‘abused its position’ in ad market as it demands break-up in services
Evening Standard via Yahoo Finance· 12 months agoThe EU competition regulator has accused Google of abusing its position in the online advertising...
Google sued by USA Today publisher amid falling ad revenue fears
Search Engine Land· 12 months agoGannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers. The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.
Google Analytics 4 integration now available for Ads Manager
Search Engine Land· 2 years agoAdvertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports. The post Google Analytics 4 integration now available for Ads Manager appeared first on Search Engine Land.
Google's adtech practices targeted in UK, EU antitrust damages suits
TechCrunch· 2 years agoMore antitrust litigation targeting Big (ad)Tech: Google is being sued in the U.K. and the...
Google Ad business faces breakup after being charged with EU antitrust violations
Search Engine Land· 12 months agoGoogle may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations. The post Google Ad business faces breakup after being charged with EU antitrust violations appeared first on Search Engine Land.
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