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Google’s Display & Video 360 API gets two new updates
Search Engine Land· 23 hours agoGoogle added new capabilities to its Display & Video 360 API – including advertiser-level keyword...
Google’s auto-pause for idle keywords: overreach or overdue?
Search Engine Land· 7 days agoA short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a...
7 tips for conducting Google Ads audits
Search Engine Land· 1 day agoIf you have 15 headlines, 4 descriptions and 10,000 impressions a month, every combination could be displayed a single time in roughly five months. The...
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
Search Engine Journal· 6 days agoWhy Doesn’t A Google Entity Have Impressions? The biggest reason is low search volume. If you’re...
How Google and Meta could disrupt travel discovery with AI
Search Engine Land· 1 day agoAI Overviews (formerly SGE) have also been focused on the travel sector, with Google featuring them...
Google's Response to Affiliate Link Heavy Content
Search Engine Journal· 6 days agoThere is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and for longer than that on SEO forums ...
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Search Engine Journal· 20 hours agoAs managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the ...
SCAMPER your way to better SEO and content marketing ideas
Search Engine Land· 2 days agoGet the daily newsletter search marketers rely on. Business email address Subscribe...
Google DeepMind Explores AI Model That Generates Soundtracks for Videos
iTech Post· 2 days agoDeepMind, Google's AI research lab, announced that they are developing a video-to-audio (V2A) AI...
Visible on Google: The Simple Way to Make Your Business Discoverable
Digital Journal· 3 days agoThe answer lies in how search engines like Google operate. Key factors such as keywords, backlinks, content quality, meta-tags, page loading speed, and ...
