Search results
Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
MediaPost· 5 days agoOnly 25% of advertisers are completely prepared for the cookie phaseout and 46% are happy with Google’s decision to delay the phaseout, according to data from Taboola, a platform ...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 3 days agoGoogle’s constantly shifting timeline for the Privacy Sandbox – embodied in its recent announcement...
10 Tips On How To Rock A Small PPC Budget
Search Engine Journal· 7 days agoMany advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Search Engine Land· 7 days agoIs your content not ranking? Focus on creating people-first content that demonstrates real expertise...
AI search is (sort of) here. How scared are marketers?
The Drum· 6 days agoThe quality of results has been poor, forcing Google to release a statement outlining the steps it...
AI: How Will It Shape the Future of Media?
TV Technology via Yahoo News· 4 days agoThe real challenge lies in harnessing AI's potential , as its true power lies in its versatility. With the right tools, AI...streamlining operations and...
Editorial: Hey, United Airlines, no targeted ads at 30,000 feet, please
Chicago Tribune via Yahoo News· 7 days agoOver the past few years, American Airlines steadily removed seat-back screens from almost all of its domestic fleet. The airline’s rationale was that people now bring their own screens wherever ...
AI Personalization Marketing: The Future of Customized Advertising
eWeek· 4 days agoCan AI personalization marketing deliver hyper-personalized experiences? Discover top techniques...
In Retail Media's Next Phase, Retailers Take on Ad Giants
AdWeek· 6 days agoExperts are calling this new era “retail media 3.0,” which will require more standardization as retailers reposition themselves within the media ecosystem to compete with major advertising platforms ...
AI Marketers: The New Mad Men?
PYMNTS.com· 5 days agoIn the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). According...
