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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive· 5 days agoAmazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers via a blog ...
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Search Engine Land· 3 days agoFor CTV, attributing...out in full, Google is playing with a couple of new ad types (“People also...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 7 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Tracking how many ads I saw in a single day made me realize I don't really mind them
Business Insider via Yahoo News· 5 days agoIt's clear that we're seeing more and more ads on our phones and TV screens — Netflix and Amazon...
5 ways to align PPC campaigns with business objectives
Search Engine Land· 2 days agoThe CEO, CFO, head of sales or any member of the marketing team should be able to understand and...
Life After Cookies: Google's Take 3
CMSWire· 6 days agoThe timing comes as other technologies and issues are arising in usage and consideration. Companies like Semasio are finding their footing in making the...
Daily Brief: Going nuclear
Quartz· 6 days agoWhile the U.S. has larger capacity now, China is close on its heels, and will surpass it in the next decade. Speaking of the ultra-rich, the Internal...
Amid Another Worst Quarter Ever for U.S. Pay TV, Even YouTube TV Lost Subscribers in Q1, Analyst...
Next TV via Yahoo Finance· 5 days ago(Image credit: MoffettNathanson) "As ad-supported SVOD and AVOD continue to scale and their ...
At Cannes, the ad industry contemplates its AI future with a mix of hope and fear
Fortune· 5 days agoAs with those in other industries, creative agencies want AI—but they want it on their own terms. At Cannes, many of the world’s biggest agencies—WPP, Publicis, Havas, and Dentsu—announced plans ...
Exclusive: Early-Stage Startup Using AI for Visual Commerce Scores Pre-Seed Round
Sourcing Journal via Yahoo Finance· 5 days agoYou want ...That, she said, helps with engagement and conversion for Meta and Google ad targeting....
