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Is Google A Buy As 'Marketing Live' Kicks Off With AI News Expected?
Investor's Business Daily· 2 hours agoAt Google Marketing Live on May 21, the company is expected to unveil new advertising tools tied to...
Google's YouTube Pitches Advertisers On Unskippable Ads
MediaPost· 2 days agoYouTube introduced a feature tailored for connected TV (CTV) that serves non-skippable assets across an advertiser’s in-stream inventory at its annual Brandcast event, held ...
YouTube Unveils New Content And Ad Offerings At Brandcast
Search Engine Journal· 4 days agoYouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. WNBA Friday night games: Google and ...
US political ad spend shows no signs of slowing down - here's what that signals for OOH
The Drum· 6 days agoFor constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 6 days ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
Inside YouTube’s Brandcast: Billie Eilish, Roger Goodell, AI Talk and Lots of Creators
The Hollywood Reporter· 6 days agoMore recently, that has been joined by artificial intelligence, with the Google-owned video platform...
YouTube pitches advertisers on streaming dominance, unskippable video ads
Marketing Dive via Yahoo Finance· 5 days agoA new solution tailored to connected TV (CTV), called Video Reach Campaigns Non-Skips, serves...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 7 days agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
Netflix Ad Tier Hits 40M Monthly Active Users
TV Technology via Yahoo News· 5 days agoThe streamer also reported that over 70% of Netflix’s ad-supported members watch for more than 10 hours a month — which is 15 percentage points...
Indian government agency spent millions to promote BJP election slogans
Al Jazeera· 10 hours agoIn November, as India’s election campaign was beginning to take shape, a catchphrase coined by Prime...