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Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 7 days agoGoogle TV network will allow advertiser to place their ads on selected spots during streaming on...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 5 days agoIt also makes the process of buying Roku Media and TV streaming ad placements accessible to more buyers, the company said. “Roku Exchange is the...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive· 23 hours agoYouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like ...
Is Google A Buy Amid New CFO, Artificial Intelligence Product Launches?
Investor's Business Daily· 7 days agoGoogle stock has advanced 25% in 2024 amid the announcement of a new chief financial officer and...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 5 days agoAlphabet's Google TV has improved its latest Chromecast model, adding free channels like Tubi, Plex...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 5 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
Earnings call: Urban One sees revenue dip, remains optimistic for 2024
Investing.com· 7 days agoUrban One, Inc. ( NASDAQ : UONEK), a multimedia company primarily targeting African-American and...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 5 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
Next TV via Yahoo Finance· 5 days ago“Transparency across platforms is increasing and the industry is evolving...programmatic inventory,...
Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events
MediaPost· 1 day agoOn the heels of GroupM's significant upgrade, IPG Mediabrands's Magna also boosted both the U.S. and worldwide ad outlooks for 2024, citing a combination of factors, including ...