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Is Google A Buy As 'Marketing Live' Kicks Off With AI News Expected?
Investor's Business Daily· 10 hours agoAt Google Marketing Live on May 21, the company is expected to unveil new advertising tools tied to...
Google's YouTube Pitches Advertisers On Unskippable Ads
MediaPost· 2 days agoYouTube introduced a feature tailored for connected TV (CTV) that serves non-skippable assets across an advertiser’s in-stream inventory at its annual Brandcast event, held ...
NBA Playoff Ratings Down 12% as Casual Fans Pine for LeBron, Curry
Sportico via Yahoo Sports· 4 hours agoIn a postseason marked by historically tough comps, the NBA can use all the Game 7s it can get its...
YouTube Unveils New Content And Ad Offerings At Brandcast
Search Engine Journal· 4 days agoYouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. WNBA Friday night games: Google and ...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 7 days ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
TiVo Celebrates 25th Birthday By Launching New Global TV Operating System
Forbes· 18 hours agoNow, though, in recognition of the rapid shift in recent years towards single devices that both...
US political ad spend shows no signs of slowing down - here's what that signals for OOH
The Drum· 7 days agoFor constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile...
YouTube pitches advertisers on streaming dominance, unskippable video ads
Marketing Dive via Yahoo Finance· 6 days agoA new solution tailored to connected TV (CTV), called Video Reach Campaigns Non-Skips, serves...
Detroit congressman Shri Thanedar spending big on TV ads, billboards using taxpayer funds
Detroit News· 7 days agoCapitol. The Democratic congressman is flooding airwaves in the Detroit market with a whopping...
Netflix Ad Tier Hits 40M Monthly Active Users
TV Technology via Yahoo News· 5 days agoThe streamer also reported that over 70% of Netflix’s ad-supported members watch for more than 10 hours a month — which is 15 percentage points...