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Google tightens EU consent rules for Customer Match ads
Search Engine Land· 2 hours agoGoogle Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists...
Google Ads To Bring Automatically Created Assets To Ad Level
Search Engine Roundtable· 10 hours agoThere are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will...
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Search Engine Journal· 10 hours agoWhen I first started in Google Ads, the only bidding strategy available was “Max CPC” bidding, meaning everything was manual. Nowadays, there are many AI-powered bidding strategies ...
Accurate tracking data: The key to optimal ad performance
Search Engine Land· 8 hours agoHow accurate is the data we’re feeding back into these ad systems? Take the target ROAS (return on ...
Google execs Pichai, Brin must sit for questioning in digital ads lawsuit
Reuters· 3 hours agoGoogle CEO Sundar Pichai and co-founder Sergey Brin must sit for questioning in the lawsuit brought...
Google automates lead credits for Local Services Ads
Search Engine Land· 5 hours agoGoogle is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality...
How YouTube became a TV powerhouse and how much ad revenue it makes
Business Insider via Yahoo News· 1 hour agoA subsequent Adalytics report alleged YouTube served ads that may have led to improper tracking of...
7 tips for conducting Google Ads audits
Search Engine Land· 6 days agoPinning is often done for a few reasons: Control: You want to know what is working or set a specific message. Math: You have too few impressions for ...
YouTube's Stable Volume feature spotted on Android TV and Google TV
Neowin· 23 minutes agoGoogle appears to be rolling out YouTube's Stable Volume to more platforms. The feature that balances audio in YouTube videos was spotted on the latest YouTube app for Android TV and Google TV.
Google Shopping's new boss spent 15 years at Amazon — here's his plan to hijack Prime Day
Fortune· 1 hour agoAn actual product marketplace or online retailer that would compete with the likes of Amazon or Walmart or eBay? “We don’t have inventory, we don’t take payment, we don’t ship anything, we are ...