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Google Ads To Bring Automatically Created Assets To Ad Level
Search Engine Roundtable· 16 hours agoThere are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will...
Google tightens EU consent rules for Customer Match ads
Search Engine Land· 9 hours agoGoogle Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists...
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Search Engine Journal· 17 hours agoWhen I first started in Google Ads, the only bidding strategy available was “Max CPC” bidding, meaning everything was manual. Nowadays, there are many AI-powered bidding strategies ...
Accurate tracking data: The key to optimal ad performance
Search Engine Land· 14 hours agoHow accurate is the data we’re feeding back into these ad systems? Take the target ROAS (return on ...
7 tips for conducting Google Ads audits
Search Engine Land· 7 days agoPinning is often done for a few reasons: Control: You want to know what is working or set a specific message. Math: You have too few impressions for ...
Google automates lead credits for Local Services Ads
Search Engine Land· 12 hours agoGoogle is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality...
Google execs Pichai, Brin must sit for questioning in digital ads lawsuit
Reuters· 9 hours agoGoogle CEO Sundar Pichai and co-founder Sergey Brin must sit for questioning in the lawsuit brought...
Tracking how many ads I saw in a single day made me realize I don't really mind them
Business Insider via Yahoo News· 7 days agoLet's dive in. Your settings can (sometimes) make a difference The type of ads you receive may be...
Google Shopping’s new exec spent 15 years at Amazon: Here’s his plan to hijack Prime Day
Fortune via AOL· 8 hours agoFor more than 20 years, Google executives haven’t been quite sure what they wanted their Google...
Apple takes shot at Google with prominent San Francisco billboard
San Francisco Chronicle· 7 hours agoApple has switched one of its most prominent billboards in San Francisco to a new advertising...