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New sectors should now follow beauty and fashion brands into influencer marketing
The Drum· 5 hours agoCreator marketing offers that elusive blend of brand building and performance – something that other advertising methods simply can’t do. A great technique is to ‘magpie’ ...
UMD, Under Armour renew athletic apparel partnership for 12 more years - Maryland Daily Record
The Daily Record· 7 hours agoThe new agreement also extends the partnership to outside the university’s athletics department,...
AI Grassroots Global BrainTrust Formed to Advocate for Humanity
Digital Journal· 3 days agoSEATTLE, WA, June 12, 2024 /24-7PressRelease/ -- The Global BrainTrust, a grassroots coalition representing diversity of voice in the human response to artificial intelligence's ...
Go-Forth makes successful pitch in Triad soccer sponsorships
Winston-Salem Journal· 6 days agoOver the past five years, Go-Forth has made sports marketing a key piece of its grassroots appeal,...
Marketing lessons from the 2024 Indian general election
The Drum· 3 days agoThe election campaign was run much like a well-funded brand campaign, putting many of the marketing...
The Hill Country Podcast: The Entrepreneurial Spirit in Kerrville – Wynita Walther’s Transportation...
JD Supra· 3 days agoWelcome to award-winning The Hill Country Podcast. The Texas Hill Country is one of the most...
Merrell & Parks Project Launch Plant-Inspired Collaboration
Sports Illustrated· 3 days agoEarlier this month, Merrell, the world's leading outdoor footwear brand, and Parks Project, a ...
Close win for Jackie Terribile, ‘conservative cause’ in 66th SC House District
Rock Hill Herald via Yahoo News· 3 days agoThe primary campaign was tough, she said a little before 11 p.m., but a grassroots effort got her...
Sorry, but the Writer of Your Favorite Newsletter Isn’t Your Friend
Slate via Yahoo News· 6 days agoIt wasn’t a complaint; in most cases, I put myself directly into those roles, never stopping to...
Don’t get too distracted by AI, ED&I may be as big an opportunity
The Drum· 2 days agoUntil we acknowledge that, like new business and business development, our ED&I efforts need to be...