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Influencer Marketing Gets An Upgrade: How AI Is Changing The Game
Forbes· 7 days agoInfluencer marketing came on the digital scene in the early 2010s. Unsurprisingly, many brands are...
After years of caution, pharma advertisers are embracing influencer marketing
Digiday· 1 day ago“I’ve always found pharma, as an industry, to be a couple steps behind,” said Klick Health executive...
The $21 billion influencer industry has an ad fraud problem
Business Insider· 3 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...
How to Determine Influencer Rates in 2024?
Digital Journal· 6 days agoInfluencer marketing has become a huge deal for brands looking to connect with their audiences on social media platforms like Instagram. As we are in the ...
The Ultimate Guide to Great Creator Relationships.
Digital Journal· 4 days agoNowadays, influencer marketing is super important for brands. But one-off partnerships with creators aren’t enough. To really win big, you need to build ...
Micro-Influencers In Social Media Marketing, Cost & Brand Growth Guide Released
Digital Journal· 4 days agoPRESS RELEASE Published April 30, 2024 AmpWire The new guide comes following a report from Shopify that found the impact of influencer marketing has doubled ...
‘He was really in the trenches’: Viewers slam popular influencer for scamming small artist out of...
The Daily Dot· 2 days agoFor a lot of indie musicians, influencer marketing and platforms like TikTok have become vital to...
Stagwell expands in Quebec with Luxine acquisition By Investing.com
Investing.com· 1 day agoThe full-service PR and Influencer Marketing agency will merge with Veritas Communications, forming...
Jack in the Box marketing chief Ryan Ostrom explains keys to brand’s fun online personality
Nation's Restaurant News· 1 day agoJack in the Box enjoys a unique position in restaurant marketing, one enjoyed by few other...
Agency news you need to know this week
Ad Age· 2 days agoInfluential, one of the U.S.’ largest influencer marketing agencies, has launched a division in Europe, the Middle East and Africa. The agency hired husband-and-wife ...