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Influencer Marketing Gets An Upgrade: How AI Is Changing The Game
Forbes· 7 days agoInfluencer marketing came on the digital scene in the early 2010s. Unsurprisingly, many brands are...
After years of caution, pharma advertisers are embracing influencer marketing
Digiday· 14 hours ago“I’ve always found pharma, as an industry, to be a couple steps behind,” said Klick Health executive...
The $21 billion influencer industry has an ad fraud problem
Business Insider· 3 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...
How to Determine Influencer Rates in 2024?
Digital Journal· 5 days agoInfluencer marketing has become a huge deal for brands looking to connect with their audiences on social media platforms like Instagram. As we are in the ...
The Ultimate Guide to Great Creator Relationships.
Digital Journal· 3 days agoNowadays, influencer marketing is super important for brands. But one-off partnerships with creators aren’t enough. To really win big, you need to build ...
Why Sprout Social (SPT) Shares Are Trading Lower Today
StockStory via Yahoo Finance· 2 hours agoShares of social media management software company Sprout (NASDAQ:SPT) fell 37.3% in the morning...
YouTube Is Cementing Its Status As The Premier Platform For Creators
Forbes· 13 hours agoYouTube's stellar first quarter earnings report clearly demonstrates why the video platform remains...
Agency news you need to know this week
Ad Age· 1 day agoInfluential, one of the U.S.’ largest influencer marketing agencies, has launched a division in Europe, the Middle East and Africa. The agency hired husband-and-wife ...
Stagwell expands in Quebec with Luxine acquisition By Investing.com
Investing.com· 22 hours agoThe full-service PR and Influencer Marketing agency will merge with Veritas Communications, forming...
Jack in the Box marketing chief Ryan Ostrom explains keys to brand’s fun online personality
Nation's Restaurant News· 21 hours agoJack in the Box enjoys a unique position in restaurant marketing, one enjoyed by few other...
