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1. • IAB: Podcasting Will Break $2 Billion Ad Revenue Barrier In 2024 - Radio Ink

     Radio Ink· 1 day ago

     The increase in podcast ad revenue may have been more modest in 2023, but the Interactive Advertising Bureau forecasts the medium will ...

2. • 

     Comedy Podcasts, Led by ‘The Joe Rogan Experience,’ Gained Ad Market Share in 2023 as Overall U.S....

     Variety via AOL· 1 day ago

     Podcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023,...

3. • 

     Digital’s media-buying bonanza wrestles with an industry at crossroads

     Marketing Dive via Yahoo Finance· 5 days ago

     Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while...

4. • Podcasts Perk Up: IAB Forecasts Return To Double-Digit Ad Growth This Year

     MediaPost· 22 hours ago

     Podcast advertising is on track to reach $2 billion this year and $2.6 billion by 2026. Last year, podcast advertising showed modest growth, 5%, for a total of $1.9 billion, due to a tough advertising ...

5. • Podcast Advertising Growth Slowed in 2023, But This Year Looks Better So Far

     The Hollywood Reporter· 1 day ago

     After many years of double-digit growth, U.S. podcasting advertising revenue growth slowed down in 2023. Per a new Interactive Advertising Bureau ...

6. • Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to...

     NBC 17 Raleigh· 1 day ago

     This was due in large part to a challenging advertising climate that particularly affected mid-tier companies, resulting in losses that tempered the sector's overall growth trajectory. The eighth ...

7. • Maryland Enacts Privacy Law Opposed By Ad Industry

     MediaPost· 22 hours ago

     ...and services for Maryland consumers and harm local businesses,” the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Bureau, American Advertising Federation and Digital Advertising Alliance wrote in a letter sent to Moore last month.

8. • Attorneys General Pan Proposal To Override State Privacy Laws

     MediaPost· 22 hours ago

     A coalition of attorneys general are seeking revisions to the proposed American Privacy Rights Act, which would impose sweeping restrictions on data collection, and override state privacy laws ...

9. • Next Steps For Google After NewFronts

     MediaPost· 5 days ago

     While Google and the advertising industry wait for the outcome of Google's antitrust trial, another year of NewFronts in New York City has come and gone, as the company forges ahead with pitching ...

10. • Small Business - The Brewton Standard | The Brewton Standard

      The Brewton Standard· 3 days ago

      Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced it is joining Ad Net Zero, the sustainability trade association for advertising which aligns stakeholders ...