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‘Cheers,’ ESPN Hobey Baker Podcasts Among Titles Announced at IAB Upfront
The Hollywood Reporter via Yahoo News· 1 month agoThe Interactive Advertising Bureau (IAB) held their 2024 Podcast Upfront in New York on Thursday,...
Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair
The Wrap via Yahoo News· 4 months agoThe role with IAB was previously occupied by Dotdash Meredith's Alysia Borsa The post Paramount Exec...
IAB, MRC draft preliminary AR measurement guidelines for advertisers
Marketing Dive via Yahoo Finance· 4 months agoDive Brief: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a...
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: Among surveyed advertisers, 44% plan to increase their investment in content creators in...
IAB: Podcast ad revenue to grow double digits following last year’s slump
Marketing Dive via Yahoo Finance· 4 weeks agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Ad Spending on Digital Video Expected To Grow 16% in 2024
Next TV via Yahoo Finance· 2 months agoYouTube TV. Advertiser spending on digital video is expected to grow 16% to $63 billion in 2024,...
Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums
The Hollywood Reporter via Yahoo News· 1 year agoPodcasting had a more sober 2022 — at least when it came to advertising. According to a report from...
Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
U.S. Digital Advertising Revenues Hits High of $225B
TV Technology via Yahoo Finance· 2 months agoMoney. $225 billion: That’s how high U.S. digital advertising revenues were in 2023, according to the newly released “IAB Internet Advertising Revenue...
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
Next TV via Yahoo News· 2 months agoIAB NewFronts logo 2024. A number of top streaming companies will present at this year’s NewFronts,...