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US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says
TechCrunch· 2 years agoAccording to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising...
Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair
The Wrap via Yahoo News· 3 months agoThe role with IAB was previously occupied by Dotdash Meredith's Alysia Borsa The post Paramount Exec...
IAB, MRC draft preliminary AR measurement guidelines for advertisers
Marketing Dive via Yahoo Finance· 3 months agoDive Brief: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a...
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Marketing Dive via Yahoo Finance· 5 months agoDive Brief: Among surveyed advertisers, 44% plan to increase their investment in content creators in...
Ad Spending on Digital Video Expected To Grow 16% in 2024
Next TV via Yahoo Finance· 1 week agoYouTube TV. Advertiser spending on digital video is expected to grow 16% to $63 billion in 2024,...
Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums
The Hollywood Reporter via Yahoo News· 12 months agoPodcasting had a more sober 2022 — at least when it came to advertising. According to a report from...
Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
Marketing Dive via Yahoo Finance· 3 weeks agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
U.S. Digital Advertising Revenues Hits High of $225B
TV Technology via Yahoo Finance· 3 weeks agoMoney. $225 billion: That’s how high U.S. digital advertising revenues were in 2023, according to the newly released “IAB Internet Advertising Revenue...
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
Next TV via Yahoo News· 1 month agoIAB NewFronts logo 2024. A number of top streaming companies will present at this year’s NewFronts,...
Even in an Advertising Slowdown, These 3 Stocks Are Long-Term Winners
Motley Fool· 1 year agoMarketers are trimming their ad budgets, and that's bad news for a lot of companies heavily reliant...
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