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‘Cheers,’ ESPN Hobey Baker Podcasts Among Titles Announced at IAB Upfront
The Hollywood Reporter via Yahoo News· 1 month agoThe Interactive Advertising Bureau (IAB) held their 2024 Podcast Upfront in New York on Thursday,...
Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair
The Wrap via Yahoo News· 4 months agoThe role with IAB was previously occupied by Dotdash Meredith's Alysia Borsa The post Paramount Exec...
IAB: Podcast ad revenue to grow double digits following last year’s slump
Marketing Dive via Yahoo Finance· 4 weeks agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
IAB, MRC draft preliminary AR measurement guidelines for advertisers
Marketing Dive via Yahoo Finance· 4 months agoDive Brief: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a...
IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs
TV Technology via Yahoo News· 1 week agoIAB Tech Lab. NEW YORK—The global body that sets technical standards for digital advertising has...
Even in an Advertising Slowdown, These 3 Stocks Are Long-Term Winners
Motley Fool· 1 year agoMarketers are trimming their ad budgets, and that's bad news for a lot of companies heavily reliant...
Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums
The Hollywood Reporter via Yahoo News· 1 year agoPodcasting had a more sober 2022 — at least when it came to advertising. According to a report from...
U.S. Digital Advertising Revenues Hits High of $225B
TV Technology via Yahoo Finance· 2 months agoMoney. $225 billion: That’s how high U.S. digital advertising revenues were in 2023, according to the newly released “IAB Internet Advertising Revenue...
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: Among surveyed advertisers, 44% plan to increase their investment in content creators in...
Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
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related to: interactive advertising bureau iab