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Magna Sees Improved Ad Market With Little Help for Traditional TV
Next TV via Yahoo News· 8 months agoA stack of money. The U.S. ad market showed improvement in the second quarter, but the main...
Ad-spending market continues to recover, though 2024 presents mixed picture
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: Global ad spending is on track to close out 2023 on a positive note, a finish that comes...
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: IPG Mediabrands has signed on as the first major agency holding company to work with...
Magna: Local TV/Video Ad Sales to Spike by 26% to $23B in 2024
TV Technology via Yahoo News· 2 months agoSocial media advertising will grow by +14% to reach the $80B milestone and long-form streaming...
Advertisement Spending Likely to Remain Firm in 2023: 5 Picks
Zacks via Yahoo Finance· 1 year agoThe U.S. economy has recovered impressively from pandemic-related setbacks buoyed by unprecedented...
Dentsu: Ad market to grow 4.6% as brands priortize attention over reach
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8...
3 Stocks to Watch From the Thriving Advertising & Marketing Industry
Zacks via Yahoo Finance· 2 years agoThe Zacks Advertising and Marketing industry's prospects look good on healthy manufacturing and...
Top Research Reports for Novo Nordisk, Tesla & Airbnb
Zacks via Yahoo Finance· 3 months agoTuesday, March 12, 2024 The Zacks Research Daily presents the best research output of our analyst...
Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair
The Wrap via Yahoo News· 4 months agoThe role with IAB was previously occupied by Dotdash Meredith's Alysia Borsa The post Paramount Exec...