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Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Next TV via Yahoo News· 4 months agoCrystal ball . After a difficult year for traditional advertising, top ad-tech executives see some...
Apple iPhone 14 Getting Lift From Carrier Promotions, Advertising
Investor's Business Daily· 2 years agoApple iPhone 14 sales are off to a brisk start, helped in the U.S. by high-profile advertising...
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Marketing Dive via Yahoo Finance· 1 week agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
The best adverts of the 2010s
Creative Bloq via Yahoo News· 1 month agoSelection of ads from the 2010s. The 2000s had been dominated by the rise of the internet, but in that decade it was still very much desktop-based. In...
From grocers to sportswear chains: Is taking part in the battle of the Christmas ads really worth...
Evening Standard via Yahoo Finance· 6 months agoI’m A Celebrity contestants being forced to eat spiders and crickets as part of their bushtucker...
Apple launches new privacy campaign highlighting importance of keeping health data secure
The Independent via Yahoo Finance· 12 months agoApple has launched a new campaign highlighting the importance of keeping health data private – and...
Ad Campaign Promotes New Law’s Climate Provisions to Voters
Bloomberg via Yahoo Finance· 2 years ago(Bloomberg) -- “The storms are stronger. The fires are bigger. We are facing a climate emergency,”...
On-site search data comes to CTV planning via Captify, Magnite deal
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Political Ad Spending Set to Reach Record $10.2 Billion in 2024 Campaign Cycle
Bloomberg via Yahoo News· 8 months ago(Bloomberg) -- There’s an emerging winner in the 2024 presidential contest: television...
Better Buy: Apple vs. Microsoft
Motley Fool· 2 years agoIt's been over a decade since Apple (NASDAQ: AAPL) ran its "Get a Mac" campaign, a series of TV ads featuring a casually dressed man named Mac and a...
