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Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Next TV via Yahoo News· 5 months agoCrystal ball . After a difficult year for traditional advertising, top ad-tech executives see some...
Apple iPhone 14 Getting Lift From Carrier Promotions, Advertising
Investor's Business Daily· 2 years agoApple iPhone 14 sales are off to a brisk start, helped in the U.S. by high-profile advertising...
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
The best adverts of the 2010s
Creative Bloq via Yahoo News· 2 months agoSelection of ads from the 2010s. The 2000s had been dominated by the rise of the internet, but in that decade it was still very much desktop-based. In...
An iPhone rebrand might not be as radical as it sounds
Creative Bloq via Yahoo News· 3 weeks agoIPhone 16 render. While Apple is known for the smartness of its product design, when it comes to...
From grocers to sportswear chains: Is taking part in the battle of the Christmas ads really worth...
Evening Standard via Yahoo Finance· 6 months agoI’m A Celebrity contestants being forced to eat spiders and crickets as part of their bushtucker...
Ad Campaign Promotes New Law’s Climate Provisions to Voters
Bloomberg via Yahoo Finance· 2 years ago(Bloomberg) -- “The storms are stronger. The fires are bigger. We are facing a climate emergency,”...
Apple launches new privacy campaign highlighting importance of keeping health data secure
The Independent via Yahoo News· 1 year agoApple has launched a new campaign highlighting the importance of keeping health data private – and...
On-site search data comes to CTV planning via Captify, Magnite deal
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Political Ad Spending Set to Reach Record $10.2 Billion in 2024 Campaign Cycle
Bloomberg via Yahoo News· 9 months ago(Bloomberg) -- There’s an emerging winner in the 2024 presidential contest: television...
