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Even financial services businesses want a piece of the ad pie now
Digiday· 1 hour agoJust look at the headlines lately: Klarna teaming up with ad tech vendors to push programmatic ads,...
Klarna Marketing Chief Says AI Is Helping It Become ‘Brutally Efficient’
The Wall Street Journal· 4 days agoCMO TODAY Swedish buy-now-pay-later company Klarna says artificial intelligence is helping to lower...
Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more...
Business Insider· 3 days agoThis story is available exclusively to Business Insider subscribers. Become an Insider and start...
Inside Klarna’s Marketing ‘AI Factory,’ Which Could Save $10M In 2024
Forbes· 5 days agoSweden-based global payments company Klarna has had the goal of bringing generative AI to all of its...
Klarna Says AI Tools Reduced Operating Expenses 11% in Q1
PYMNTS.com· 3 days agoKlarna reported Thursday (May 30) that it achieved both accelerated revenue growth and lower...
Klarna Swings Into Quarterly Profit With 29% Revenue Jump
Bloomberg· 4 days agoKlarna Bank AB swung to an adjusted profit in the first quarter as the buy-now-pay-later firm...
Klarna using GenAI to cut marketing costs by $10 million annually
Reuters via AOL· 6 days agoFintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using...
Klarna uses AI to save $10M on marketing annually while upping output
Marketing Dive via Yahoo Finance· 5 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Klarna Uses Gen AI to Save Millions on Marketing
Sourcing Journal via Yahoo Finance· 6 days agoKlarna announced Tuesday it expects its use of generative AI for marketing campaigns will save it $10 million on an annual basis. According to the buy...
Klarna says it has cut marketing costs by $10m with GenAI
Verdict via Yahoo Finance· 6 days agoSwedish buy-now-pay-later company Klarna said on Tuesday (28 May 2024) that using GenAI for...