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Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more...
Business Insider via Yahoo Finance· 2 days agoKlarna CEO Sebastian Siemiatkowski faced criticism for saying AI has helped the company's marketing...
Klarna Marketing Chief Says AI Is Helping It Become ‘Brutally Efficient’
The Wall Street Journal· 3 days agoCMO TODAY Swedish buy-now-pay-later company Klarna says artificial intelligence is helping to lower...
Klarna Says AI Tools Reduced Operating Expenses 11% in Q1
PYMNTS.com· 2 days agoKlarna reported Thursday (May 30) that it achieved both accelerated revenue growth and lower...
How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes
Digiday· 1 day agoThroughout the first quarter of 2024, Klarna used AI to generate 1,000 images using generative AI tools like Firefly, Midjourney and DALL-E. During that same time period, ...
Inside Klarna’s Marketing ‘AI Factory,’ Which Could Save $10M In 2024
Forbes· 3 days agoSweden-based global payments company Klarna has had the goal of bringing generative AI to all of its...
Klarna using GenAI to cut marketing costs by $10 million annually
Reuters via AOL· 4 days agoFintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using...
Klarna Swings Into Quarterly Profit With 29% Revenue Jump
Bloomberg· 2 days agoKlarna Bank AB swung to an adjusted profit in the first quarter as the buy-now-pay-later firm...
Klarna uses AI to save $10M on marketing annually while upping output
Marketing Dive via Yahoo Finance· 3 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Klarna says it has cut marketing costs by $10m with GenAI
Verdict via Yahoo Finance· 4 days agoSwedish buy-now-pay-later company Klarna said on Tuesday (28 May 2024) that using GenAI for...
Klarna Uses Gen AI to Save Millions on Marketing
Sourcing Journal via Yahoo Finance· 4 days agoKlarna announced Tuesday it expects its use of generative AI for marketing campaigns will save it $10 million on an annual basis. According to the buy...
