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BIA Lowers Forecast for Local Advertising to $161.7 Billion
Next TV via Yahoo News· 10 months agospending decline Local advertising is expected to total $161.7 billion in 2023, according to BIA...
Local Ad Revenues To Grow 8.6% in 2024: BIA
Next TV via Yahoo News· 6 months agoHand holding a connected TV remote. Local advertising revenues are expected to grow 8.6% in 2024, thanks to mushrooming political spending in a...
BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion
Next TV via Yahoo News· 2 months agoA pile of money. Powered by an election year, local advertising revenues are expected to increase...
AAF medal, Xcel manager, beef conference among this week's business news
Amarillo Globe-News via Yahoo Finance· 1 month agoLocal advertising professional receives AAF Silver Medal Award Expio Digital Marketing Chief...
CoxReps, Gamut Combine to Form Locality Ad Business
Next TV via Yahoo News· 11 months agoLocality CoxReps and Gamut will be combined to form Locality, a new company offering local advertising on both broadcast and streaming. Locality will...
TelevisaUnivision Sets New Local Ad Sales Structure With Unit for Agency Holding Companies
Next TV via Yahoo News· 8 months agoAntonio Roman TelevisaUnivision said it is restructuring its local advertising sales unit to better...
Midterm Moolah: TV Stations Cash in on Primary Season
The Hollywood Reporter via Yahoo News· 2 years agoIt may be a midterm election year, but it’s looking like 2020 all over again — at least when it...
Editor: Why we need your support to expand our coverage of local journalism
Lexington Herald-Leader via Yahoo News· 5 months agoAs you’re reading this column, somewhere in America, a newspaper publisher is making one of the most...
This week's Amarillo area business news: Bacon Fest, health and ad honors, more
Amarillo Globe-News via Yahoo Finance· 10 months agoUnited Supermarkets, Market Street, Albertsons Market & Amigos launch third annual Bacon Fest, a...
Warner Bros. Discovery Sales Head Jon Steinlauf Joins Advanced Advertising Summit Lineup
Next TV via Yahoo News· 9 months agoJon Steinlauf Simulmedia director Jon Steinlauf, chief U.S advertising sales office for Warner Bros....