Search results
5 Trends to Watch at Cannes Lions 2024
The Wall Street Journal· 12 hours ago1. Marketers are laying the groundwork for generative AI readiness. Last year, companies began to experiment with generative AI. Now, organizations are...
Walmart Inc. and Forbes media company will bring influencers and brand representatives together this...
Arkansas Democrat-Gazette· 8 hours agoEntrepreneurial social media creators with large followings will connect with brand marketers at an...
Featured Blog | The Grim Reality for Independent Game Developers and Publishers: Surviving the...
Gamasutra· 8 hours agoRecently, we've been conversing with partners and customers about the industry's future,...
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 4 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...
AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss
Business Insider· 4 days agoEinat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech...
Framework disses other PC makers about overuse of AI branding
Tom's Hardware via Yahoo News· 13 hours agoSure, the NPUs and other features on these AI devices (except for the thermal paste) are technically...
How B2B marketers can adapt to a privacy-first world
TechRadar· 5 days agoFor years, B2B marketers have used the data and technology at their fingertips and leveraged cookies to target the right people at the right time. A...
Independent Living Solutions, Inc. Announces New and Refurbished Stairlifts to Enhance Home Mobility
Digital Journal· 12 hours agoPRESS RELEASE Published June 14, 2024 Marketers Media The renowned home accessibility equipment dealer announces the availability of new and refurbished stairlift options, ...
Marketers Need to Differentiate Loyalty vs. Preference Goals
AdWeek· 15 hours agoPreference, in essence, is a function of value, availability and access—a delicate balance between what consumers give up and what they receive, coupled with the brand’s inventory and reach.
Council Post: RIA Marketing In Transition: What Private-Equity-Fueled Consolidation Means For ...
Forbes· 2 days agoThe private-equity-fueled rollup of RIAs is putting pressure on legacy marketing teams and requiring...