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Being position-less secures a marketer’s position for a lifetime by Optimove
Search Engine Land· 1 day agoOn March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address...
NBA Playoff Ratings Down 12% as Casual Fans Pine for LeBron, Curry
Sportico via Yahoo Sports· 2 hours agoIn a postseason marked by historically tough comps, the NBA can use all the Game 7s it can get its...
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
Coindesk· 2 hours agoYakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand...
Screw helping the NFL, Taylor Swift could save Broadway next
Business Insider via Yahoo News· 4 hours ago"Inflation skyrocketed and we don't have our audiences fully back, so it's a tough time," Katharine...
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
CoinDesk via Yahoo Finance· 7 hours agoEvery marketer needs data. The problem is that in Web3, getting that data is tricky. Where are your customers coming from, what are they doing? This is...
NBC Taps Big Advertisers to Support ‘SNL’ 50th Season
Variety via Yahoo News· 7 hours agoNBC’s “Saturday Night Live” has spent nearly half a century making fun of advertisers and Madison...
What Is Affiliate Marketing? | The Motley Fool
The Motley Fool· 5 days agoAffiliate marketing is the paid promotion of goods and services online. The marketers are typically bloggers, website publishers, and content creators....
Marketer Commute Trends Show Promise For AM/FM Perception - Radio Ink
Radio Ink· 1 day agoFor the first time post-pandemic, marketer and media agency commute patterns align closely with...
Council Post: Generative AI—Going Beyond The Content
Forbes· 17 hours agoI believe what’s critical for marketers at this stage is learning how to get the best out of AI—to train the product to work for you.
Will Today’s Chief Marketers Be Future CEOs?
The Conference Board· 1 day agoToday’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and...
