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Being position-less secures a marketer’s position for a lifetime by Optimove
Search Engine Land· 1 day agoOn March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address...
Screw helping the NFL, Taylor Swift could save Broadway next
Business Insider via Yahoo News· 2 hours ago"Inflation skyrocketed and we don't have our audiences fully back, so it's a tough time," Katharine...
How to Craft Landing Pages That Convert Clicks into Customers | Entrepreneur
Entrpreneur· 3 hours agoEffective landing pages can significantly impact the success of campaigns, but less-seasoned marketers often make common design mistakes that hinder user experience and, as ...
What Is Affiliate Marketing? | The Motley Fool
The Motley Fool· 5 days agoAffiliate marketing is the paid promotion of goods and services online. The marketers are typically bloggers, website publishers, and content creators....
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
CoinDesk via Yahoo Finance· 5 hours agoEvery marketer needs data. The problem is that in Web3, getting that data is tricky. Where are your customers coming from, what are they doing? This is...
NBC Taps Big Advertisers to Support ‘SNL’ 50th Season
Variety via Yahoo News· 4 hours agoNBC’s “Saturday Night Live” has spent nearly half a century making fun of advertisers and Madison...
Council Post: Lessons For Marketers From The TikTok Bill Situation
Forbes· 14 hours agoThe discourse around TikTok is a wake-up call for brands to review and refresh their content...
Council Post: Generative AI—Going Beyond The Content
Forbes· 14 hours agoI believe what’s critical for marketers at this stage is learning how to get the best out of AI—to train the product to work for you.
Marketer Commute Trends Show Promise For AM/FM Perception - Radio Ink
Radio Ink· 1 day agoFor the first time post-pandemic, marketer and media agency commute patterns align closely with...
Google Expands Advertising Into AI Search Engine
AdWeek· 22 minutes agoGoogle shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ...