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5 Trends to Watch at Cannes Lions 2024
The Wall Street Journal· 7 hours ago1. Marketers are laying the groundwork for generative AI readiness. Last year, companies began to experiment with generative AI. Now, organizations are...
Walmart Inc. and Forbes media company will bring influencers and brand representatives together this...
Arkansas Democrat-Gazette· 3 hours agoEntrepreneurial social media creators with large followings will connect with brand marketers at an...
Featured Blog | The Grim Reality for Independent Game Developers and Publishers: Surviving the...
Gamasutra· 4 hours agoRecently, we've been conversing with partners and customers about the industry's future,...
AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss
Business Insider· 3 days agoEinat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech...
Marketers Need to Differentiate Loyalty vs. Preference Goals
AdWeek· 11 hours agoPreference, in essence, is a function of value, availability and access—a delicate balance between what consumers give up and what they receive, coupled with the brand’s inventory and reach.
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 4 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...
How B2B marketers can adapt to a privacy-first world
TechRadar· 5 days agoFor years, B2B marketers have used the data and technology at their fingertips and leveraged cookies to target the right people at the right time. A...
Insider Sale: Director Steven Aldrich Sells 20,000 Shares of SEMrush Holdings Inc (SEMR)
GuruFocus.com via Yahoo Finance· 3 hours agoThe transaction was documented in an SEC Filing. Following this sale, the insider now owns 38,924...
Independent Living Solutions, Inc. Announces New and Refurbished Stairlifts to Enhance Home Mobility
Digital Journal· 8 hours agoPRESS RELEASE Published June 14, 2024 Marketers Media The renowned home accessibility equipment dealer announces the availability of new and refurbished stairlift options, ...
As An Act Of Generosity, New CMO Guide Helps Marketing Leaders Thrive
Forbes· 21 hours agoThis gathering has long been regarded as the epicenter of the marketing industry, where business...
