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Being position-less secures a marketer’s position for a lifetime by Optimove
Search Engine Land· 1 day agoOn March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address...
What Is Affiliate Marketing? | The Motley Fool
The Motley Fool· 5 days agoAffiliate marketing is the paid promotion of goods and services online. The marketers are typically bloggers, website publishers, and content creators....
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 1 hour agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Behind closed doors: the intrigue and reality of platform marketer councils
Digiday· 1 day agoJust last month X’s (formerly Twitter’s) CEO, Linda Yaccarino, met with marketers on the X client council in London, as well as a number of agency execs for various meetings ...
Council Post: Lessons For Marketers From The TikTok Bill Situation
Forbes· 9 hours agoThe discourse around TikTok is a wake-up call for brands to review and refresh their content...
Marketer Commute Trends Show Promise For AM/FM Perception - Radio Ink
Radio Ink· 23 hours agoFor the first time post-pandemic, marketer and media agency commute patterns align closely with...
Council Post: Navigating The AI Revolution In Marketing
Forbes· 1 day agoMarketers will have to navigate the complexities of AI adoption carefully to unlock the...
Council Post: What To Know About Using A GenAI Co-Marketer
Forbes· 1 day agoPratik is the CEO North America at Netcore Cloud and Netcore Unbxd. The digital marketing landscape is undergoing a tectonic shift. For the past several years, marketers have ...
Will Today’s Chief Marketers Be Future CEOs?
The Conference Board· 21 hours agoToday’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and...
Pizza Hut Taps Top Marketers From PepsiCo and Taco Bell
AdWeek· 1 day agoPizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand...