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Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Digiday· 4 hours agoThis May, the life science-focused agency announced the acquisition of PR agency Berry & Company...
Acosta Group Strengthens Capabilities With Strategic M&A Deal
Convenience Store News· 6 days agoThe new acquisitions have complementary offerings and agency brands and businesses, which, along...
Tokyo Gas seeks more US natural gas assets, president says
Reuters· 1 hour agoThe Japanese company paid $2.7 billion to acquire Texas-based natural gas producer Rockcliff Energy...
Stirista's Annual B2B Customer Acquisition Survey Highlights Marketing Pivot to Better Connect with...
PRWeb· 4 days agoLooking ahead, the survey revealed that the vast majority of B2B marketers have a positive outlook on meeting or exceeding marketing goals over the next 24 months. Most (72% ...
Property Franchise Group to Buy The Guild of Property Professionals and Fine & Country
Market Watch· 54 minutes agoProperty Franchise said it will pay GBP15 million in cash for both companies that a further GBP5 million will be payed on the acquisition's first anniversary. The combined ...
1 out of 3 marketing teams have implemented AI in their workflows
ZDNet· 4 days agoAdvancements in data and artificial intelligence (AI) technologies are prompting marketers to...
From Visibility To Viability: Marketing As A Revenue Driver
Forbes· 3 days agoCompanies that effectively leverage their marketing strategies often see substantial improvements in...
Broadridge (BR) Announces the Acquisition of AdvisorTarget
Zacks via Yahoo Finance· 4 days agoThe buyout will bolster Broadridge's suite of tools, combining AdvisorTarget’s advanced marketing...
The key to aligning marketing efforts with company goals — and boosting ROI - Charlotte Business...
The Business Journals· 4 days agoObjective-based business strategy attempts to resolve the discrepancy between company objectives and...
Why data collaboration has become a travel marketing imperative
Digiday· 4 days agoIf travel brands can meet these expectations, they are more likely to increase loyalty and drive...
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