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United Airlines passengers to see targeted ads on seat-back screens
CBS News via Yahoo News· 3 hours agoMarketing in the friendly skies is getting personal, with United Airlines now displaying targeted...
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 12 hours agoMEDIA & MARKETING United Airlines has begun showing personalized ads on its planes’ seat-back...move...
94n Digital Clinches 'Best Use of Data in Integrated Campaigns' at the Netty Awards
Digital Journal· 1 day agoThis meticulous segmentation ensured enhanced visibility for high-performance products and reduced wastage on underperforming...and Industry Advancement 94n Digital's PLS has redefined benchmarks ...
Your favorite drink can cause breast cancer – but most women in the US aren’t aware of alcohol’s...
The Conversation via Yahoo News· 2 days agoThe World Health Organization recommends stricter rules on alcohol advertising and marketing along...
Tech, Media & Telecom Roundup: Market Talk
The Wall Street Journal· 2 hours agoBell Potter raises its target price 6.6% to A$20.25 and keeps a buy rating on the stock, which is up 0.9% at A$18.31. (stuart.condie@wsj.com) 1740 ...,...
Council Post: Data-Driven Marketing Works—So Why Don’t More B2B Marketers Do It?
Forbes· 19 hours agoIn data-driven marketing (DDM), customer data is used to segment audiences and target more...
Facebook ads target Black users with racially biased algorithm
Rolling Out· 10 hours agoA recent study conducted by university researchers in 2024 has brought to light that Facebook's ...
UK retail sector eyes AI as marketing spend predicted to surge
Retail Insight Network via Yahoo Finance· 4 days ago-enabled advertising spending According to data from Statista, advertising spending that leverages...
New Ireland Marketing Agency Boosts Market Reach With Website Upgrades and New Services
Digital Journal· 3 days agoAdvanced SEO techniques improve search engine rankings and increase organic traffic to clients’...
Meta’s WhatsApp unveils new AI tools for businesses
Verdict via Yahoo Finance· 13 hours agoThese tools included “business messaging”, which allows businesses to send marketing materials to customers or people who have shared their number with...
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