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AI Personalization Marketing: The Future of Customized Advertising
eWeek· 18 hours agoCan AI personalization marketing deliver hyper-personalized experiences? Discover top techniques...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 2 hours agoIt has “premium content, live sports, immense scale,” and advertisers can target ads to their...
Japan's space agency develops targeted advertising tech
The Register· 9 hours agoJapan's Aerospace Exploration Agency (JAXA) and marketing agency Dentsu have developed a means to...
JD Supra: Cracking the Whip: The FTC’s Clampdown on Healthcare Marketing
JD Supra· 2 hours agoThe competitive nature of this system not only shapes healthcare delivery, but also profoundly affects the marketing and distribution of medical products. Notably, the United ...
'I don't get no respect' but dads still loved on Father's Day even if Mom gets better gifts
Naples Daily News via Yahoo News· 47 minutes agoTalk about no respect. "Dads are not nearly as exalted, targeted with gag gifts, sports swag or...
Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More
AdWeek· 1 day agoADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming ...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 20 hours agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared ...
Zacks Industry Outlook Reynolds, Central Garden & Pet, The Honest and Lifetime Brands
Zacks via Yahoo Finance· 2 hours agoTo address these, a significant number of players in the industry have been investing in...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Technology via Yahoo Finance· 4 days agoIt is forecast to hit $1.2 billion. Targeted display advertising, driven by social media, is forecast to grow 6.2%, reaching $27.2 billion. Local...
The week in climate policy: 4 updates you need to know | GreenBiz
GreenBiz· 5 hours agoNew York is charging fossil fuel companies for climate change; California sues Big Oil for...