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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More
AdWeek· 4 hours agoADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming ...
How Cannes' Humor Category Could Change Advertising
AdWeek· 3 hours agoTechnically, it’s a subcategory across 13 existing Lions, but its addition could have a profound impact on the business going forward, creatives say. It...
Why Authenticity Matters More Than Pride Flags For LGBTQ+ Marketing
Forbes· 1 day agoAs marketing becomes more inclusive, brands are going further to target members of diverse...
Council Post: 15 Aspects Of Marketing New Business Owners Put Too Much Focus On
Forbes· 9 hours agoAs a new business owner, it’s easy to get excited about every aspect of running your business....
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 6 days agoMEDIA & MARKETING United Airlines has begun showing personalized ads on its planes’ seat-back...move...
Expert Strategies For High ROI In Financial Marketing
Benzinga· 3 days agoRecognizing the true north of a marketing campaign lies in the alchemy of blending edge-cutting...
Creative 100: Brand Innovators Challenging Their Industries
AdWeek· 4 hours agoMore public art than advertising: Last year, Lynsey Atkin spearheaded the remake of Channel 4’s...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Technology via Yahoo Finance· 3 days agoIt is forecast to hit $1.2 billion. Targeted display advertising, driven by social media, is forecast to grow 6.2%, reaching $27.2 billion. Local...
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 8 hours agoDespite, the terms of the deal not being disclosed, the partnership will combine the two key players in local digital advertising, creating a comprehensive platform for national ...
United Airlines passengers to see targeted ads on seat-back screens
CBS News via Yahoo Finance· 6 days agoMarketing in the friendly skies is getting personal, with United Airlines now displaying targeted...
