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    • Chris Brandt

      Forbes· 2 hours ago

      Because Brandt recognizes that, inevitably, marketing won't always work as planned but equally that, as he told Forbes, it "isn't failure if we learn something." With responsibility ...

    • Josh Goldstine

      Forbes· 2 hours ago

      Because there was little about Goldstine's marketing for Barbie that didn't turn the traditional movie-marketing playbook on its heador simply throw it ...

    • Katelyn Watson

      Forbes· 2 hours ago

      Katelyn Watson on the 2024 Forbes Entrepreneurial CMO 50 - Because Watson and her team build marketing campaigns as minimum-viable-products, and because,

    • Nikki Neuburger

      Forbes· 2 hours ago

      Because for Neuburger, creating the "new" is both a set of objectives and a mandate for how she approaches marketing and driving growth across "new markets, new consumer segments ...

    • Drew Panayiotou

      Forbes· 2 hours ago

      Because Panayiotou approaches marketing with, what he told Forbes is the "audacity to do what others consider impossible." Charged by Pfizer's CEO with ensuring the brand ...