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Communicators focus on brand safety during Cannes Lions Festival
Axios· 9 minutes agoThe big picture: Corporate communicators are having to balance advancing the brand and corporate narrative by attracting new audiences without alienating their existing stakeholders. Between ...
Hilbert Group Subsidiary COIN360 Enters Strategic Partnership and Appoints Zingy Labs to Lead Global...
Digital Journal· 5 hours agoWith a transparent, data-centric approach, Zingy Labs has a proven track record of driving businesses to success in competitive markets, including an official marketing < ...
Gopuff’s brand-building drive gets celebrity boost from Tom Brady
Marketing Dive via Yahoo Finance· 6 hours agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
McDonald's reveals new $5 Meal Deal: What value menu offer includes
Detroit Free Press via Yahoo News· 55 minutes agoIn a statement, Coca-Cola said: “We routinely partner with our customers on marketing programs to...
Mirror World CEO shares insights on building a Solana game engine after securing $12M raise
The Cointelegraph· 37 minutes agoDespite the blockchain's soaring popularity, there is a chronic "lack of infrastructure" for developers to build games on Solana, at least according to Mirror World CEO Chris Zhu. In an interview ...
Euro 2024: The sports marketing stories that dominated week one of the tournament - SportsPro
SportsPro· 1 hour agoThere has been plenty to talk about off the pitch, too, including several sports marketing stories that have caught my eye. Positive headlines have been few and far between ...
Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership
Zacks via Yahoo Finance· 4 hours agoSlump in Ad Revenues Clouds Growth Outlook Fox’s recent partnership with TTD reveals how major media...
Brands are flocking to Hollywood
Axios· 9 minutes agoChatter along the Croisette is that big brands and production companies are coming together to create the next iteration of branded content. Communicators and marketers are flocking to Hollywood ...
Banijay Branded Entertainment Strikes Strategic Deals With Launchmetrics, IMA (EXCLUSIVE)
Variety via AOL· 7 hours agoTOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic ...
Historic Assembly Hall scoreboard has a new home. Where you can see it
South Bend Tribune· 55 minutes agoThe pressing call Engel got was a tip — the old scoreboards from Assembly Hall were going up for...