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Legacy media makes new bets on CTV and retail media convergence
Marketing Dive via Yahoo Finance· 4 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Digital’s media-buying bonanza wrestles with an industry at crossroads
Marketing Dive via Yahoo Finance· 6 days agoCookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while...
Media buyers ask difficult questions so you get the best price
The Drum· 2 days agoCost is a tangible metric, representing the monetary investment required to engage the services of a...
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
Variety via AOL· 5 days agoAudiences may not be the only thing about TV that continues to shrink. Advertisers are expected to...
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
Digiday· 6 days agoAs talks of a ban mount, TikTok’s growth rate this year is expected to slow to 18% year-over-year...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 4 days agoImage source: The Motley Fool. PubMatic (NASDAQ: PUBM) Q1 2024 Earnings Call May 07, 2024, 5:00 p.m. ET Contents: Prepared Remarks Questions and Answers...
LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0
Next TV via Yahoo News· 3 days agoCouple watching addressable advertising. LG Ad Solutions, the advertising arm of smart-TV maker LG...
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
AdWeek· 5 days agoAs brands sit down with publishers to discuss connected television deals during this upfront season,...
IKEA, Cohere, Swarovski and UniCredit Chiefs to Appear at WSJ CEO Council
The Wall Street Journal via Yahoo Finance· 4 days agoDow Jones CEO Almar Latour at the CEO Council in London last year. - John Scrivener for The Wall...
With cameras absent, US public tunes out of Trump trial coverage
AFP via Yahoo News· 3 days agoIt ought to have been appointment TV as Stormy Daniels served up salacious details of her alleged...
