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Why Media Shouldn’t Drive Your Creative Process
Forbes· 2 days agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
Amuz Distribution Takes Just for Laughs Content, Taps Carlos Pacheco - WORLD SCREEN
World Screen· 6 days agoAmuz Distribution has acquired the entire catalog of the Just for Laughs Group and brought on Carlos...
This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance
AdWeek· 6 days agoYahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. This is the latest update to its AI ...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 2 days agoSix months into his new role, James appears to be fine-tuning for the main event following a...
Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+
AdWeek· 3 days agoPinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance ...
Two-Thirds Of My Advertising Is AI-Enabled
MediaPost· 6 days agoIt also updated its own internal estimate for when AI-enabled media buys will top 90%. Actually, GroupM now estimates AI-enabled media buys will account for 94.1% of all ad spending by 2029, ...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 3 days agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Digiday· 6 days agoThe group is actively pitching the products to several existing and potentially new clients, said Dan Khabie and Kenny Tomlin, two of the co-founders and partners of CourtAvenue. The two explained ...
AI Briefing: How top brands are saving more time and money with generative AI
Digiday· 6 days agoAt Mondelez, maturation of AI could impact between 10% and 20% of non-working media spend — adding...
The Teenager Who Lived a Secret Double Life as a Millionaire Crypto Bandit
Vice· 2 days agoIn May 2018, Darren Marble was attending a cryptocurrency conference in New York City when he...