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Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+
AdWeek· 6 days agoPinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance ...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 6 days agoSix months into his new role, James appears to be fine-tuning for the main event following a...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 6 days agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
AdWeek· 8 hours agoYahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative ...
Homes.com, Realtor.com CEOs Clash for 2nd Place Supremacy, With Both Eying Zillow
RISMedia Real Estate News· 5 hours agoThe words from CoStar CEO Andy Florance were delivered almost as an afterthought that day in...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 6 days agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
The Teenager Who Lived a Secret Double Life as a Millionaire Crypto Bandit
Vice· 5 days agoIn May 2018, Darren Marble was attending a cryptocurrency conference in New York City when he...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 20 hours agoAmazon Ads has developed Ad Relevance to offset the elimination of browser cookies and inability to rely on one piece of information or IDs to accurately target ads. The technology, publicly ...
Women's Sports Audio Network Nationwide Goes Nationwide
AdWeek· 3 days agoWhen iHeartMedia and Deep Blue Sports + Entertainment took their Women’s Sports Audio Network (WSAN)...
Cognitiv Partners With Adform to Offer ContextGPT™ to European Advertisers for the First Time
Benzinga· 3 days agoCognitiv, the leading provider of deep learning AI for marketers, today announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers ...