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Buying London: Netflix's 'British Selling Sunset' ridiculed by critics
BBC News· 9 minutes agoNetflix's reality series Selling Sunset has inspired a British version - but so far, most critics are not buying. Buying London follows in the footsteps ...
Transparency shift: CMOs navigate new norms in agency profit models
Digiday· 5 days ago“As far as cost, I am OK with my agency adding their margin if they are doing all the heavy lifting and proving their ROI,” said Raj Nijjer, head of marketing at growth platform ...
Clients of Independent Agencies Boost Programmatic Buying
Next TV via Yahoo Finance· 6 days agoFreeWheel Programmatic. Smaller advertisers are increasingly buying connected TV programmatically,...
Council Post: The Social Commerce Revolution: Understanding It And Getting Involved
Forbes· 10 hours agoCo-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. This increase underlines the shift ...
Media Buying Briefing: How the upfront has changed over the last 30 years
Digiday· 2 days agoThere was no programmatic selling — it was all about relationships between the ad sales chiefs and...
TikTok Launches New Media Buying Certification
Social Media Today· 2 days agoTikTok has announced a new certification, in addition to its “TikTok University” initiative, with marketing pros now able to obtain an official “Media Buying” qualification ...
Council Post: Building The Right Team For Amazon Success: Agency Vs. In-House Management
Forbes· 10 hours agoLaura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in...
Powers of Reasoning Comes Out of Stealth Mode to Challenge the Media Agency Landscape
WPRI Providence· 6 days agoToday, Powers of Reasoning, a new player in the advertising industry, comes out of stealth mode. Founded by veterans of the marketing, advertising and technology sectors, Powers brings a fresh ...
A millennial couple bought an abandoned cottage for half the price of nearby houses. It's a major...
Business Insider via Yahoo News· 23 hours agoIn January, local outlet WPRI reported that the state is lagging behind a recommendation from 2016...
Principal Media: Marketers, You Better Get Educated
MediaPost· 6 days agoPrincipal media has been getting lots of attention, and marketers need to be aware and knowledgeable. Increasingly, advertising agencies are now acting as principals rather than agents. A new ...
