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Huge section of Wyoming highway collapses, blocking critical route
CBS News· 6 days agoPart of Teton Pass, a crucial highway weaving through the mountains of western Wyoming, collapsed...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 2 days agoExisting clients have also bought into the new direction; nearly a third (30%) have diversified...
Two-Thirds Of My Advertising Is AI-Enabled
MediaPost· 6 days agoIt also updated its own internal estimate for when AI-enabled media buys will top 90%. Actually, GroupM now estimates AI-enabled media buys will account for 94.1% of all ad spending by 2029, ...
Media Forecast Says AI Will Power 90% Of Ad Buying By 2029 - Radio Ink
Radio Ink· 4 days agoAs the FCC moves to regulate the use of artificial intelligence in advertising for the first time, a new analytical prediction from global ad buying agency
Brands Are Beginning to Turn Against AI
Rolling Stone via Yahoo News· 8 hours agoThe publishing platform Medium has been slightly more aggressive. “We block OpenAI because they’ve given us a protocol for blocking them, and we would...
Why video is key to building brand identity and engagement
Search Engine Land· 1 day agoVideo: The secret weapon for brand differentiation and growth Video is a powerful medium because it...
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Digiday· 6 days agoThe two explained they believe the time is right to guide clients through the still-very-unclear morass of opportunity that generative AI has brought about in the last few years. Beyond positioning ...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 2 days agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 2 days agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
Stagwell (STGW) Celebrates 302 Awards in 2024 with Strong Wins Across the Effie's, Clios, SABRE...
Morningstar· 4 days agoNEW YORK, June 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and
