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MediaPost Publications - Television News Daily 05/13/2024
MediaPost· 3 days agoTelevision News Daily - May/13/2024
MediaPost Publications - Research Intelligencer
MediaPost· 3 days agoThree quarters of consumers said they feel bombarded by advertising. Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
Marketers Say Budgets Have Fallen To Post-Pandemic Low
MediaPost· 3 days agoMarketing executives said their budgets this year are 7.7% of total company revenue, a decline from the 11% average before the pandemic and the lowest since 2021, according to a survey by research ...
Walmart Cuts Several Hundred Corporate Jobs
MediaPost· 2 days ago“It has been a little over four years since we faced the global pandemic that reshaped our lives in many ways, including our ways of working,” writes Donna Morris, Walmart’s chief people officer ...
Tuesday AM: Jesse Marsch takes Canada job. Also: Denial in NYCFC-TFC case. - Soccer America
Soccer America· 2 days agoOne month before the 2024 Copa America and 25 months before the 2026 World Cup, the troubled Canada...
Attorneys General Pan Proposal To Override State Privacy Laws
MediaPost· 7 days agoA coalition of attorneys general are seeking revisions to the proposed American Privacy Rights Act, which would impose sweeping restrictions on data collection, and override state privacy laws ...
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 7 days agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
