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Revolut enlists Munya Chawawa to launch latest ad - Mobile Marketing Magazine
MobileMarketing· 28 minutes agoRevolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing ...
How Hearst Magazines is using first-party data and AI for post-cookie ad targeting
Ad Age· 3 days agoThe publisher counts 300 million users online, and said it tested Aura on 25 of its magazine websites with 145 million U.S. monthly users. “It doesn’t require cookied users or even logged-in ...
Brave launches Search Ads in key markets - Mobile Marketing Magazine
MobileMarketing· 7 days agoBrave Search is available globally to all desktop and mobile users and is also the default search engine in the Brave browser, which has over 65 million monthly active users ...
Vidmob partners with Realeyes to boost attention performance - Mobile Marketing Magazine
MobileMarketing· 3 hours agoVidmob has announced a new partnership to integrate Realeyes’ attention metrics into its creative data platform. As a result, the partnership will combine the two firms’ technology to boost ...
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation - Mobile Marketing...
MobileMarketing· 16 minutes agoUtiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoHere’s a general assessment of which ad formats are typically undervalued or overvalued: Undervalued...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 5 days agoThe first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn...
World’s First AI Beauty Pageant Names 10 Finalists
Forbes· 7 days agoInstagram influencer Zara Shatavari may be made of pixels, but she still prioritizes healthy living. Judges for Miss AI, the world’s first pageant for...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform
TheStreet.com· 6 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced the upcoming listing of its SNPAD token on Uniswap on June 4, 2024 at 12:00 UTC. SNPad is ...
United Airlines is launching its own advertising network
Quartz· 3 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...